Broker Confessions: Listing Price
- Jim Sanderson
- Feb 28
- 1 min read
So, as a listing broker, I'm all for setting a price that's "optimistic" or "aggressive." Don't want to leave any money on the table for our clients or our firm. BUT, it has to be tied to reality by some metric that I can argue. When I see listings that look overpriced by say 20%, and find out the cap rate is HALF of the going market rate? Agents, please don't. Let's commit to all of us either having the hard conversations up front or just walking away from garbage listings in 2025. If you really don't know how to accurately price the deal, partner up with someone who does. You will learn valuable skills, meet some really cool people and your odds of getting paid will improve drastically!
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